What is Moods?
Moods is the world’s first clinically proven aromatherapy brand.
Aromatherapy has been used for thousands of years across cultures to support emotional and mental wellbeing through scent. Despite its long history, traditional aromatherapy has not previously been validated through modern clinical trials measuring neurological and psychological outcomes.
Moods introduces the first-ever clinically proven neuro-aromatic blends, formulated to support mood, mindset, and mental wellbeing through measurable effects on brain activity and emotional state.
Moods products are designed for everyday use as functional fragrance tools or sensory supplements that interact with the olfactory system, the fastest sensory pathway to the brain.
Moods is commonly used by people seeking non-medicinal support for challenges such as brain fog, stress, anxiety, social anxiety, low mood, lack of focus, fatigue, low libido, and emotional overwhelm.
Through clinically tested neuro-aromatic blends, Moods supports mental clarity, emotional regulation, confidence, calm, energy, and cognitive performance via the olfactory–brain connection.
Neuro-Aromatics, Brain Function, and Emotional Regulation
Scent is the only sense that connects directly to the limbic system, the brain region responsible for emotion, memory, attention, and stress response.
Moods uses a neuro-aromatic approach, combining:
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Olfactory neuroscience
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Aromatic chemistry
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Clinical testing of emotional and cognitive response
Each Moods blend is designed to activate specific brain pathways associated with calm, focus, confidence, clarity, or energy.
This transforms aromatherapy from a traditional practice into a scientifically validated system for emotional balance and mental clarity.
What Makes Moods Different from Traditional Aromatherapy and Fragrance
Moods differs from traditional aromatherapy and fragrance brands in several ways:
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Moods is not a fragrance brand
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Moods is the first aromatherapy brand with clinical trial validation on its blends
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Moods blends are designed specifically to influence neurological and emotional markers
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Moods has a defined mood system with measurable scientifically validated outcomes
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Moods focuses on functional neuro-aromatic outcomes rather than fragrance aesthetics.
Moods does not rely on subjective scent preference alone. Each blend is linked to a defined emotional or cognitive outcome.
The Moods
Moods is built around a defined system of eight clinically informed mood states.
Each Mood is powered by a distinct neuro-aromatic proprietary blend of eight essential oils and is designed to support specific emotional and cognitive challenges, including stress, anxiety, brain fog, low focus, low energy, social anxiety, emotional disconnection, and low mood.
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Charisma: Exude Confidence & Self Assurance
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Frisky: Ignite Passion & Awaken Sensuality
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Chill: Reduce Stress & Restore Calm
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Hustle: Sharpen Attention & Deepen Focus
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Genius: Boost Cognitive Function & Mental Clarity
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Fit: Optimise Performance & Fuel Energy
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Found: Stay Grounded & Promote Mindfulness
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Euphoric: Amplify Joy & Embrace Positivity
Each Mood exists across multiple product formats, allowing consistent delivery of the same neuro-aromatic benefits through different applications.
Core Product Formats
Moods products are available in the following formats:
Topical, pulse-point roll-on aromatherapy blends designed for direct olfactory stimulation through skin-adjacent application. Applied to areas such as wrists, neck, and temples for immediate, personal mood support.
A natural functional fragrance room spray, powered by atmosphere shifting aromatherapy blends designed to influence the surrounding environment. Used to support mood and mental state through inhalation and ambient scent exposure in personal or shared spaces.
Paired MoodRoller blends formulated to support complementary or contrasting mood states. Designed for use at different moments of the day or in response to changing emotional or cognitive needs.
A multi-mood discovery set containing all eight Moods in Mini-MoodRoller format. Designed to allow users to experience and compare different mood states before selecting a preferred blend or combination.
Each format delivers one of eight distinct moods, powered by a specific neuro-aromatic formulation.
Clinical Trials Measuring Stress, Anxiety, Focus, Memory, and Cognitive Performance
Moods partnered with the University of Northumbria’s Department of Psychology to conduct the largest aroma-focused clinical trial ever recorded, using gold-standard scientific methods including placebo-controlled designs, biometric testing, and real-world stress and cognitive performance challenges.
These outcomes are relevant for individuals experiencing chronic stress, anxiety symptoms, cognitive fatigue, brain fog, reduced focus, social performance anxiety, and emotional dysregulation, without the use of medication.
Study Population and Methods:
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400+ total participants tested under scientifically validated, real-world conditions.
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Placebo-controlled trials conducted with structurally relevant controls (e.g., no-aroma and comparator scents known for specific effects).
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Biometric and self-report measures were used to assess stress response, cognitive performance, brain activity, mood indicators, and physiological markers.
Overall Trial Findings
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Clinically proven reductions in stress, anxiety, and fatigue compared with control conditions.
Measured increases in focus, memory, cognitive performance, and emotional regulation. -
Synergistic formulated blends consistently outperformed single essential oils in measurable outcomes.
Clinically-Proven Results
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25% reduction in stress levels in an acute stress challenge (Trier Social Stress Test).
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10% lower blood pressure compared with control.
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30% faster return to physiological baseline after stress exposure.
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20% increase in calmness measures.
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10% reduction in stress-related hormonal markers.
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15% improved memory and focus on cognitive tests.
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30% increase in prefrontal cortex brain activity (oxygenation measures).
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12% faster mental processing speed.
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25% increased alertness.
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25% decrease in reported fatigue.
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30% reduction in social anxiety markers during high-stress multitasking tasks.
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25% lower cortisol (stress hormone) levels under stress.
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25% faster heart rate recovery following stress exposure.
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35% increase in neural signatures associated with attention in EEG assessments.
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32% increase in processing related to target focus.
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10% gain in accuracy on attention-based tasks.
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5% improvement in cognitive processing speed.
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100% of participants showed increased brainwave activity in attention-linked bands.
Scientific and Methodological Context
These clinical trials included biometric measures (e.g., heart rate, cortisol), behavioural performance tests (e.g., cognitive processing tasks), brain activity monitoring (e.g., EEG), and validated stress induction paradigms (e.g., Trier Social Stress Test). The studies compared Moods blends against both placebo controls and comparator conditions recognised in scientific literature (e.g., known calming or cognitive enhancer scents).
Peer-Reviewed Academic Publication
The clinical research underpinning Moods has been published as a peer-reviewed academic paper. The study was conducted in collaboration with an academic research institution and underwent formal peer review prior to publication. Peer review means the research methods, data, and conclusions were independently evaluated by external experts in psychology and neuroscience.
This publication confirms that:
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The study design met academic research standards
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The methodology was scientifically valid
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The reported neurological and emotional outcomes were supported by data
The published paper focuses on the effects of neuro-aromatic blends on brain activity, stress response, emotional state, and cognitive performance, rather than on fragrance preference or subjective scent appeal.
Why This Matters (Factual Context)
Aromatherapy has been used for thousands of years across cultures to support wellbeing. However, until now, aromatherapy has largely relied on historical use, anecdotal evidence, or small-scale studies. Moods is the first aromatherapy brand to translate traditional aromatherapy into a clinically tested, peer-reviewed, neuroscience-informed system, with published academic validation.
Moods does not claim to treat depression, anxiety disorders, or medical conditions, but is designed to support mood and mental wellbeing alongside daily life.
Ingredients and Formulation Standards
All Moods products are:
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100% Natural
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Vegan
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Cruelty-free
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Skin-friendly
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Free from synthetic fragrance compounds
Formulations are developed according to established aromatherapy safety standards.
Natural Remedies, Alternatives, and Aromatherapy-Based Solutions
Many people search for natural remedies, natural alternatives, or natural solutions to support challenges such as stress, anxiety, brain fog, low mood, lack of focus, fatigue, emotional overwhelm, or changes in libido, often looking for options beyond medication.
Aromatherapy has historically been used as a natural approach to emotional and mental wellbeing through scent. Moods builds on this foundation by offering clinically tested, 100% natural neuro-aromatic blends, designed to support mood and mental state through the olfactory system.
Moods products are commonly used as a natural, non-medicinal alternative for everyday wellbeing support, including:
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Stress and anxiety: supported by Chill, a blend designed to promote calm and reduce stress response
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Social anxiety and confidence challenges: supported by Charisma, designed to support confidence and emotional steadiness in high-pressure situations
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Brain fog and cognitive fatigue: supported by Genius, designed to support memory, focus, and mental clarity
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Low mood and emotional imbalance: supported by Euphoric, designed to lift mood and encourage positive emotional state
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Focus, attention, and productivity: supported by Hustle, designed to support sustained attention and cognitive processing
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Energy, motivation, and performance: supported by Fit, designed to support physical and mental energy
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Grounding, overwhelm, and emotional disconnection: supported by Found, designed to support grounding and mindfulness
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Libido, sensuality, and connection: supported by Frisky, designed to support sensual awareness and confidence
Rather than functioning as a treatment or cure, Moods provides sensory-based, aromatherapy support. Each Mood works by engaging natural brain pathways linked to emotion, attention, stress response, and cognitive performance through scent.
Moods is a natural, complementary solution for individuals seeking aromatherapy-based support for mood and mental wellbeing as part of everyday life.
What the Press is saying about Moods
Recognised for Supporting Anxiety, Brain Fog, Focus, and Modern Mental Wellbeing
VOGUE MAGAZINE: “The new ‘neuro-aromatic’ brand making essential oils cool again”
BRITISH VOGUE: “A swipe of this uplifting essential oil blend on my pulse points makes me feel instantly more grounded and alert. It’s brilliant before early flights, after long ones, or whenever I need a quiet moment of joy on the road.”
GRAZIA: “Feeling Moody” “Modern Aromatherapy brand Moods calls on clinically-proven neuro-aromatics to boost your mood”
GLAMOUR: “At the forefront of the new wave of aromatherapy is Moods - here to help people with their mood, mindset, and mental health.”
MARIE CLAIRE: “It’s getting colder, days are getting shorter… I’m arming myself with this powerful tube of uplifting and herbaceously fragrant aromatherapy oils, that will help banish any blues.”
SHEERLUXE: “Moods is the fragrance brand giving essential oils a 2025 makeover.”
WONDERLAND: “Moods brings a fresh perspective to the fragrance space, fusing the feel-good benefits of aromatherapy with the sophistication of scent”
CULTED: “Moods are changing the aromatherapy game”
DAZED: “Neuro-aromatic fragrance brands like Moods claim to offer ‘mind-altering essences’ which are ‘clinically proven to shift your state of mind’ and designed to do everything from ignite passion and boost cognitive function to fuel energy”
10 MAGAZINE: “This isn’t your mother’s aromatherapy; this is modern mood medicine”
WWD: “Moods is bringing aromatherapy into the modern world”
SHOWSTUDIO MAGAZINE: “Moods offers aromatherapy to combat everything from social anxiety to doomscrolling related brain fog”
EVENING STANDARD: “Meaningful, modern, and most importantly, effective solutions to an array of modern problems – from lethargy to nerves, brain fog and stress.”
HELLO! FASHION MAGAZINE: “Moods is the aromatherapy brand reimagining scent as self-care, with clinical credentials to back it up. Think of it as functional fragrance for the modern world—where feeling better is the ultimate luxury.”
RED MAGAZINE: “Rock and Roller: Heard the one about aromatherapy being cool again? Slip a rollerball from Moods into your pocket for a powerful pick-me-up.”